Interim / Fractional CCO
For companies that need senior commercial leadership but do not yet require or cannot justify a full-time Chief Commercial Officer.
Typical scope:
- Commercial strategy
- Revenue growth plan
- Sales leadership support
- Management team mentoring
- KPI and performance rhythm
- Customer and distributor strategy
- Executive-level commercial decision support
Best for:
Founders, CEOs, scale-ups, mid-sized FMCG companies, distributors, PE-backed businesses.
Commercial Transformation
For companies where sales are active but the commercial system is not scalable, disciplined or profitable enough.
Typical scope:
- Sales organisation review
- Commercial process redesign
- KPI architecture
- Sales force effectiveness
- Dashboard and reporting logic
- Trade investment governance
- Cross-functional commercial planning
Outcome:
A more disciplined, transparent and performance-driven commercial organisation.
Route-to-Market & Distributor Strategy
For companies working through distributors, wholesalers, retailers or multi-channel sales systems.
Typical scope:
- Distributor network review
- Trade terms redesign
- Distributor profitability model
- Channel segmentation
- Coverage model
- Direct vs indirect route-to-market
- Joint business planning with partners
- Distributor scorecards and KPIs
Outcome:
Better coverage, stronger partner performance, improved margin and clearer control.
Sales Turnaround Plan
For businesses where sales are declining, market share is under pressure, or the sales team lacks focus.
Typical scope:
- Commercial diagnostic
- Channel performance review
- Key account recovery plan
- Distributor action plan
- Portfolio and pricing review
- Sales team effectiveness review
- Immediate growth levers
Outcome:
A clear recovery roadmap with priorities, owners, KPIs and quick wins.
Post-M&A Commercial Integration
For companies after acquisition, merger or business combination.
Typical scope:
- Sales organisation integration
- Customer and distributor integration
- Trade terms harmonisation
- Commercial policy alignment
- Process and reporting integration
- Synergy roadmap
- Change management support
Outcome:
Faster integration, reduced disruption and stronger commercial synergies.
Commercial Planning & Performance Management
For companies that need a stronger annual sales plan, better forecasting and better execution control.
Typical scope:
- Annual sales planning
- IBP / S&OP commercial input
- Channel and customer plans
- Sales forecast accuracy
- Budget and trade investment governance
- Performance review routines
- Early warning indicators
Outcome:
A realistic, ambitious and executable commercial plan.