I am an international commercial leader with more than 20 years of experience in FMCG, beverages, consumer goods, sales transformation, route-to-market design, distributor management, key account management, commercial planning and post-M&A integration.
I have worked across senior roles including Commercial Director, Sales Director, Strategy Director, Route-to-Market Director and General Manager. My experience combines large multinational FMCG companies with entrepreneurial business building in Europe.
My strength is the ability to connect strategy with execution: turning commercial ambition into practical sales structures, distributor models, KPIs, trade terms, planning processes and management routines that deliver measurable results.
I work best with CEOs, founders, investors and commercial leaders who need practical, senior-level support to fix growth, improve profitability, build commercial discipline or prepare the business for the next stage of scale.
Who I Help
I help companies facing challenges such as:
Companies with sales growth slowing down and lack of vision
Businesses expanding into new markets or channels
FMCG brands struggling with distributor performance
Founders who need senior commercial leadership
Investors preparing or improving portfolio companies
Companies after M&A needing sales and distribution integration
Commercial teams lacking clear KPIs, dashboards and execution rhythm
Industries Where I Create the Most Value
FMCG
Food, beverages, alcohol, tobacco alternatives, household goods and consumer products.
Beverages & Alcohol
Strong experience in beer, spirits, wine, RTD, premium and mainstream categories.
Distribution & Import
Distributor networks, import/export models, warehouse logic, trade terms and partner management.
Retail & Key Accounts
Modern trade, local key accounts, traditional trade, HoReCa and multi-channel execution.
PE-Backed and Investor-Owned Businesses
Commercial due diligence, growth acceleration, post-acquisition improvement and integration.
